Holiday lets are a lucrative business model if you happen to own an apartment, cottage or villa in a popular tourist area. During the peak travel periods, you can reasonably expect your property to be fully booked and earning you good money. But, during quiet times, you may need to do some marketing if you want to maintain a steady stream of income, which is where a good quality website can pay dividends. Unfortunately, unless you are extremely lucky, your website will not automatically end up on page 1 of the search engine listings without some effort on your part. This means that you will need to spend some time working on simple SEO techniques in order to improve visibility of your website.
Use Free Google Tools
Google has several useful (and free) tools on offer for small businesses and individuals looking to improve the visibility of their websites. These include:
- Google Webmaster Tools – Register for Google Webmasters Tools and receive notifications when Google finds any problems with your website. For example, if someone hacks into your website and installs a malicious code, Google will let you know so you can sort it out.
- Google Analytics – Use Google Analytics to find out useful information such as where your web traffic originates. This will help you tailor your content to a particular audience, which could attract more customers to your holiday properties.
- Google Places – Once you are registered with Google Places, Google will display your business when someone searches for a relevant keyword in your geographical location.
Have Great Content
Content is very important, particularly with a holiday property website. People visiting your website are looking for more information about the types of properties you have on offer, so you need to give them as much detailed information as possible. Devote a page to each property and offer detailed descriptions of the amenities available, both inside and outside of the property. It is also a good idea to post lots of good quality photographs. Be sure to include information about the local area and any tourist attractions worthy of a mention. If possible, make sure you have a calendar showing when each property is available, plus current rental prices. You should also include contact details so potential customers can get in touch.
Keywords are very important. Search engines use keywords to determine what your website is about. For example, if you have a holiday apartment in Spain, your keywords could be “rental apartment in Spain” or similar. When writing content for your website, have a good think about what your keywords should be and make sure you include them in the text. However, don’t force them in—make sure keywords are incorporated in a natural manner.
Utilise Social Media
Social media is a very important Free SEO Tools. Open accounts on popular social networking websites and link them to your website. Spend time being active on Facebook, Twitter and the like, which will help to drive traffic to your website. You should also include social media buttons on each page of your website to encourage visitors to share your content.
A good quality website is very important for all businesses, not only holiday rental businesses. It is cheaper to build your own website, but if you lack the skill or the time, recruit a web design company to build you a website so you don’t miss out on this valuable marketing opportunity.
This guest post is authored by Jack Norway, a marketing enthusiast. He uses guest posting to share his knowledge and opinions about search engine optimization. His day job is at Picture Point Terraces, a provider of luxury holiday apartments in Noosa Heads.