Want to know how to improve your gift shop retail sales? The secret weapon in your arsenal is social media. Social media networks have become a veritable powerhouse for online retailers. There is no better way to find out more about customers, reach out to customers, and let customers know what you’re up to. Here are three ways that social media can inject life into your sales quotas:
Discover More About Your Customers & Your Competition
Anyone in sales knows that knowledge is power. With social media networks, you have unparalleled access to sales intelligence. These types of metrics were previously only available to larger marketing firms, but Facebook and other sites have made metrics accessible to every business owner, for free!
Facebook allows business owners to set up free business pages and invite customers and prospects to like certain pages. Once prospects have liked a company page, the page owner has access to relevant data and measurements. Customer interests are instantly visible to you!
Additionally, it’s easier to see what the competition is up to. You can monitor the status updates and promotions in no time using social media websites. Now you don’t have to look through thousands of advertisements and promotional, all this vital information is available in one spot: social media networks.
Easily Maintain Customer Relationships
There’s no cost involved in providing status updates to customers and it’s a great way for gift shop owners to stay in touch with customers and prospects. It doesn’t take a lot of time and effort, it just involves showing up for a couple of minutes and posting something interesting and relevant. It’s definitely not hard.
Additionally, it’s much easier to provide support for customers and prospects. You can easily answer questions and messages all from one interface that you’re probably checking regularly anyway. Again, this doesn’t take a large amount of time and if you can send an email, you can definitely master this.
Some business owners are wary of starting a business page out of fear that some prospects might deface the page. Yes, there is always the possibility that someone will use the page to complain, but if this happens, it’s a great way for you to visibly address any concerns in a positive manner. It makes it easier for you to get in front of issues, instead of being mowed down by them.
Create Awareness with Promotions & Contests
If you’re interested in drumming up interest in a particular promotion or contest, social media is the perfect platform to use to get the word out about your offer. You can reach your prospects at once without your message being intercepted by spam filters or perceived as annoying.
You can even run the contests through social media sites themselves. There are lots of applications and activities that lend themselves to this type of strategy.
Quite a few businesses hold contests where customers and prospects can enter contests by sharing a promotional business update. This is a great way to reach more people and turn customers and prospects into brand evangelists.
There are many ways to get the word out about your brand. You can send out promotional and flyers utilize retail packaging and harness the power of social media to make your sales skyrocket. Studies have shown that social media interactions drive sales and increase customer brand awareness. It would be a huge mistake to overlook this free resource that offers you so much power and reach.
Getting started on social media networks is as easy as signing up and starting to tweet or creating a business page. It’s not hard, so there’s no excuse for your business not to go social.