Link building is an extremely important off page SEO technique used to boost up the ranking on search engine result pages. Higher ranking on search engine result is important because the higher the rank, the greater will be the chances to drive traffic to the website.
To give the ranking to the particular website search engine index all the pages of various websites and then judge the relevancy of the page. It also judges the authority of the site. One of the factors that influence the authority of the site is the structure of links. There are many reasons why LinkBuilding is important from SEO point of view.
Here are some of the benefits of Link Building:
- Quality links boosts the ranking on Search engines: It has been found that 89% of the consumer sales is due to the online presence of the business and 7% of consumer sales are online. Therefore search engines serves as the heart for the businesses as they bring up the customers and hence increases the sales. In other words, Search Engine is only responsible for the upcoming sales and the success of business.
Inbound links determines the position of the web pages of the site on search engine results. It is easy to achieve the higher ranking by building low quality links but Google’s update now only looks for the high quality links. Therefore, it is important to built small quantity of high quality links rather than building low quality links in large number.
As a result Quality links help to boost up the ranking of the website.
- Quality Links establish you as a leader: Your potential customers use the informal community of websites. These communities include blogs, magazines, portals, news sites, forums and many more. You potential customer can visit any of the sites as they just want to buy the best products or services. And if they see the links regularly on these communities then, they will think that you are the leader in that particular market.
Consequently, link building helps to establish you as the leader in the market.
- Quality Links attract more quality links: It is difficult to build the links for a new site. Therefore, you have to work hard for attaining the success. Once you seen as a market leader then you see that you will be getting the links, comments to your site without asking to anyone. Creating links on news sites, blogs will help the users to know you more and build a strong relationship with them as they will comment on your posts (provides you respond back to the comments).
- Quality Links will bring visitors to your site: Building links on other sites bring more visitors. But it is necessary to build the links on the sites which are relevant and are related to your theme. The people who click are interested in your products or services but you must be ready to convert them to your regular customers. For making them your customers you must create the home page of your website in such a way that you can easily capture the contact details of them. If you want that your business would prosper, then you must build the high quality links.
I am Emma Alice working since last 4 years with SEO RANK SMART, A SEO Company, provides SEO services or Link Building Services which will enhance the ranking of your website. I am quite embitious to learn more about seo and practicing to improve my skills. I also like to write articles on current topics.