While it is extremely heartening to monitor and note the large number of visitors to your website, it can be even more encouraging if a large percentage of these visitors are converted to actual sales and loyal customers.
In a survey, several CEOs and CTOs of various kinds of business organizations were asked about how they went about enhancing conversion rates. It is indeed interesting to find that there are a huge number of options when it comes to improving conversions.
It would be interesting to start with knowing what the meaning of conversions is.
Conversions or conversion rates are nothing but the number of visitors to a website that go on to complete a purchase process. There are a few basic things that every business organization can do when trying to answer the question of how to improve conversions.
Keep the focus on the user
Every website owner should be completely oriented towards the user. Making it easy for the user to peruse and purchase from the website is one of the most successful strategies on improving conversions.
User focus means:
- Easy navigation through the website,
- Going in for responsive web design so that the user can access the website from any device,
- Keeping the design and layout of the website extremely simple and therefore easy on the eye,
- Making sure that the website is accessible across the globe,
- Ensuring that the content of the website remains relevant and entertaining at all times.
Having a clear call to action
It may be an extremely small aspect to take care of, but every website needs to have a clear call to action. This can be as simple as having a very prominent ‘Buy’ or ‘Add to shopping cart’ button.
The options and language used on the website should be extremely simple and easy to understand. Depending on the markets that your website serves, you may also need to give options as far as languages are concerned. Most successful websites therefore allow the user to choose between English, French and so on.
Information is the key
The website Internet Marketing Sydney feels that every user or visitor to your website will need to have information related to their experience and purchases. This can include aspects such as:
- Delivery dates,
- Returns policies,
- Feedback and
- Even images of the products that you sell.
One of the biggest drawbacks; if you can call it that; of online shopping is the absence of the ‘touch and feel and smell’ option. Therefore, you need to ensure that your website gives the user plenty of information which will allow him to have an almost ‘real life’ experience while he goes shopping.
This is an extremely important aspect of improving conversions. Most websites do offer multiple payment options. Therefore, allowing the customer to pay by:
- Debit cards,
- Credit cards,
- E banking and so on is important.
Quite a few websites also allow their customers to open accounts with them. It is also important to reward your customers when they purchase from your website. So, having robust loyalty programs can indeed go a long way to entice visitors and make them shoppers.