The Western world is still in the grip of a serious recession and many small to medium businesses have bitten the dust because they failed to hit their targets. During times like these it is essential to have contingency plans and backups that are tried and tested. The problem with this type of industry is the vast number of competitors that are just waiting to snatch your preferred clients away. It is imperative to promote your business concern in the most effective way possible. Lots of construction companies have started to use social media as a way to reach their potential customers. If you are interested in this lucrative approach, please read the remainder of this article.
One of the biggest reasons why many companies have been slow to wake up to the potential of social media is the public’s perception of these websites being there for miserable teenagers to pour out their angst. Sure, there are millions of status updates that share whatever breakfast these individuals may have had, but there is a far more useful and productive set of possibilities for social media. Once we truly understand that potential, we can begin to exploit it to our advantage.
Once you have opened the huge doors to social media, you can begin to be a part of this extremely large and useful arena. Your business’s presence will alert others to your speciality and you will immediately be visible to an almost limitless audience of potential customers. You can join in discussions about relevant topics and really engage in likeminded communities. Once you spot a gap in the social forums, use your skills and knowledge to create a niche for your strengths and beliefs.
If you’ve recently completed a difficult but impressive project, you know have the opportunity to share your achievement with the people who enjoy this type of expertise. A single photo or short video can easily be passed around various networks and your hard work will suddenly seem a lot more worthwhile. Sites like YouTube have millions of dedicated followers who love nothing better than commenting on their video clip of the day!
Social sites like LinkedIn have a massive potential for reaching a global audience in each sector of industry. You can search out specific individuals and add them to your network in an attempt to build a supplier-customer relationship. These are symbiotic and you will rarely, if ever, be met with any refusals. The possibilities of using these sites are almost limitless, as long as you follow the correct etiquette.
Forget about the local papers when it comes to advertising for new staff, using social media will allow you to reach a far wider target audience, and it is free! You can simply create your own Twitter page and utilise it specifically for staff recruitment. Many individuals have long since given up paying for outdated newspapers in their search for the perfect job!
These are just 4 simple reasons why your construction company can and will benefit from inclusion to the wide world of social media, there are many other fringe benefits from this exciting virtual arena – Good Luck!
Jade Morrison is a marketing excutive at concretepumpdepot.com, leading dealers of putzmeister pumps. He has a penchant for making new contacts via social media sites and uses it to good effect to promote his firms products. He is also an avid blogger and writes on a variety of topics.