How to Write Magnetic Email Copy that Pull More Buyers

By | Jan 16, 2013

Promoting your product in your mailing list is a little bit tricky. If you’re getting too promotional, your email message will be considered as spam, either by your readers or by the email service provider. That’s why you need to ask your readers to whitelist your email address immediately after they subscribe, in order to avoid being regarded as a spammer. When you promote a product to your subscribers, you have to do it in a way that makes your readers feel compelled to buy it. Here are 5 tips you can follow to write magnetic email copy that will pull more buyers:


Give An Enticing Opening

Without an enticing opening, your subscribers won’t have the willingness to read your email. Remember that you shouldn’t write your email as you write your website content. It’s different. So, you need a different approach. You have to make it personal. For instance, a good opening will be:

“Hi! Jake here.

I’ve got something interesting that I need to tell you. Do you ever hear about EzineArticles?

I know most of you are familiar with it. But, what I’m going to tell you is about

How you can make $1000 per month using EzineArticles alone.”

Look, this opening email is just an example. It’s written in a personal tone, and most importantly, it will spark your subscribers’ curiosity. This is what you will need to write in your email opening. Make it enticing.

Talk About Your Audience’s ProblemEmail Promo 294x300 How to Write Magnetic Email Copy that Pull More Buyers

Another thing that you need to write in your email is to talk about your audience’s problem. Your subscribers are very interested about reading information that will help them solve their problem. In fact, they’re expecting you to write that kind of information. People will usually get engaged in your email if they know that it can answer their biggest question: “How can I solve my problem?”

Give People An Emotional Reason To Buy

When you promote your product, you don’t just promote it for the sake of promoting it. You promote it because you want people to buy it. That’s why you have to give them a good reason to buy. And since most people are buying by their emotion, it is important for you to give them an emotional reason to buy. Let’s think about it for a while. When you buy soap in a local store, what’s the reason you’re buying that soap? You know, the reason you’re buying that soap is because you want to be able to clean your body with it, and as a result, you will improve your physical appearance. You might not think about this reason when you buy that soap. You might just grab what’s there and then leave the store. But, this is what is called emotional reason behind people’s buying decision. If you can remind them of this emotional reason, people will likely want to buy the product that you promote.

Give Them An Offer They Can’t Refuse

Just providing them the link to your sales page might not be able to strongly motivate them to buy. But, if you can give them an offer they can’t refuse, you might be able to entice them to click the buy now button. People call this irresistible offer.

Establish Trust

Lastly, people don’t want to buy from you if they don’t trust you. Therefore, you need to be able to establish their trust toward you. How? It is actually simple. Just make yourself familiar to them, and also make yourself helpful to them. In other words, you just need to send them regular email message that will give some kind of help to your subscribers. This is the way you establish trust between you and your subscribers. So, write each of your emails in a friendly and helpful way, and send your email regularly.

Those are some tips that you should apply in order to write magnetic email copy that pull more buyers for your product. This is the way you can truly make money from your list.


Justin has written this article for, a leading SEO company offering an easy, cost effective search engine optimizationservice that assists your website to attain top search engine rankings.

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