How to handle running multiple blogs

Handling multiple blogs at once can be tough. It can sometimes be confusing, often overwhelming, and always a lot to do. It’s not easy to remember that the benefits far outweigh the hard work.  One of the most common things to go wrong is that people leave their blogs untouched for months. This isn’t good practise. What you need is a fail-safe system in place to keep on top of your updates. If you’re pushed for time, here are ten tips to help you create top-quality posts for your blogs.

1.       Don’t bite off more than you can chew

It’s better to do one thing to the best of your abilities than to spread yourself too thin. Think how much time you’ll realistically be able to devote to maintaining your blogs and make a decision on how many you can handle and stick to it. There’s nothing worse than a static blog that’s not been updated for ages. It’ll do more damage to your brand than if it had never existed in the first place.

2.       Make a daily plan

A day-by-day planner will help you keep on top of your updates. You’ve got five separate blogs; try to write one post a day. You’re juggling ten blogs? You’re going to have to put pen to paper twice a day. If that sounds like too much to manage you may have to consider cutting down on the number of blogs you run or bring in some extra help.

3.       One at a time

If you try to update all of your blogs in one go it can be a recipe for disaster. Things can get confusing. You’ll lose your thread, lose your enthusiasm and eventually lose your readers. Take it one post at a time and finish it before you begin another.

4.       Hire help

There are countless professional bloggers out there who will be more than happy to lend a helping hand. You don’t need to spend a small fortune; find experienced, reliable writers who understand your tone of voice and don’t be afraid to ask for a writing sample before you hire them.

5.       Beat the block

The old adage “write what you know” is particularly true when it comes to blogging. You’ll be much more likely to stick to your schedule and your readers will be much more likely to read it if you’re able to speak with some authority and enthusiasm on the subject. If it feels like too much hard work to write it, it’ll show in what you’ve written.

6.       Jot it down

It’s a good idea to keep a pen and paper handy to scribble down ideas for blog posts as and when they strike. There’s nothing worse than sitting down with the intention of coming up with an idea – or several ideas – and finding your inspiration has dried up. It’ll save precious time in brainstorming sessions if you’ve got a go-to list of good ideas already.

7.       Take the weekend off

Even if you’re behind on posts, there’s not much point in blogging on the weekend. Your traffic figures will be down and the post won’t get the same results as it would mid-week. Of course, this totally depends on the kind of sector your work in; but as a rule of thumb it makes more sense to save it for Monday.

8.       Say something

You want your posts to be regular. But if you’ve genuinely got nothing to say, don’t blog. Filler posts stand out a mile and you want each update to achieve something. Don’t waste your time simply filling space. Trust that you’ll find something to talk about in a day or two and wait for inspiration to strike.

9.      Your cycle

There will be a point in the day when you’re at your most productive. Where the words flow easily and you can zip through your workload easily. And there will be times when you just can’t. Get to know your creative rhythm and try to work within these time slots. You’ll find multiple blogs much less painful to maintain this way.

10.   Schedule time off

You’re human; not a multiple blog-running machine. Plan when you’re going to take time off and have a few pre-prepared posts up your sleeve to cover the slack. Your blogs will keep ticking over and you can take a well-deserved break.