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“Are you on Facebook?” is the first thing we ask after exchanging pleasantries with a colleague or an acquaintance. Or sometimes people who we haven’t met in person than those friends we have known for years – all thanks to social networking websites which explain the practical implication of the phenomena of Globalisation. Facebook has offered its users a complete world to connect and share our most personal information with friends and strangers alike. This makes the users vulnerable to spammers and fake profiles, which can misuse their information. Now, the world’s largest social networking site is making an effort to identify and delete fake profiles to prevent misuse of such identities.

Facebook is carrying out a crackdown on dubious users by wiping off fake profile from the social network site. Let’s see how they will manage to accomplish this humongous task.

The Hunt Begins…

Facebook administration will investigate the accounts of Facebookers to identify the fake ones. Indian Facebook Executive, Varma clarified that the doubt about the authenticity of the account will arise if an account has a generic name instead of a proper name, uses images of celebrities/ cartoon characters as display pictures, or does not have “enough friends” in their friend list. Think again if you are not that social, you may lose your Facebook account. But the account will not be deleted out rightly. The owner of the dubious account will be sent an email or called to inquire about their identity.

No Compromise on Quality

Being the most popular networking website and having the largest number of ‘customers’, Facebook cannot be callous with the one thing that matters the most – security of the profile owners. Verma elaborated that the site is more concerned about the experience they deliver than about protecting their brand identity. Computer programmers have created fake accounts to increase their number of likes, which would further market their products. Facebook has planned to crackdown upon such profiles.

Varma said advertisers must also shed the obsession with numbers. He said Facebook has decided to tighten the noose around the neck of those advertisers who treat the site as a place where they just come with a number of people who are there, because that is not the right way – stressing that the conversations around the brand should assume importance rather than the numbers. Explaining the dilemma of advertisers, Varma said, having a huge number of ‘likes’ does not guarantee the success of the brand.

The Business side of Facebook

It has become a source of business for the companies that make a dedicated pages for their companies to attain more customers.

It is the job of the network site to provide these companies with complete security from potential hackers. Social network sites are favourite passage for hackers – post harmful links on the profile page of famous companies. Upon clicking the link, visitors of that profile may inject their device with malware; both computer and cell phone spyware. In face of such threats, Facebook is showing a determined attitude by scanning dubious profiles and throwing them out of the site.

Jane Andrew is a writer and tech enthusiast, she mainly writes on topics related to cellphones, computers, monitoring software, social media and has an interest in many other arenas. If you want to know more about facebook and social media please follow her @janeandrew01 or visit the Mobistealth website.

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